The marketing campaign was all steak sizzle, but the product itself was disappointing.
Маркетинговая кампания была полна громких заявлений, но сам продукт разочаровал.
Definitions
The sound or effect produced when a steak is cooked on a hot surface, typically characterized by a hissing or crackling noise as the meat's juices and fats come into contact with high heat.
